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Masterfiles


  • Avid Readers Masterfile
  • Avid Readers Masterfile

    This is a consolidated file composed of the following databases: Animal care literature readers, Book buyers - architectural design, Book buyers - engineering, Book buyers - financial management, Book buyers - general business, Book buyers - health and fitness, Book buyers - human resources, Book buyers - IT, Book buyers - lifestyle, Book buyers - miscellaneous professional topics, Book buyers - operations management, Book buyers - personal finance, Book buyers - sales and marketing, Gardening literature readers, Medical literature readers, Subscribers - business and economic titles, Subscribers - general news titles, Subscribers - health and fitness titles, Subscribers - lifestyle titles, Subscribers - personal finance titles



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  • Business Connection Masterfile
  • Business Connection Masterfile

    This is a masterfile made up of the following databases: 1) Aerospace and defense connection; 2) Automotive connection; 3) Business consultancy connection; 4) Chemicals and allied products manufacturing connection; 5) Construction connection; 6) Electrical and electronic products manufacturing connection; 7) Energy connection; 8) Finance connection; 9) Food and beverage manufacturing connection; 10) Government connection; 11) Health care connection; 12) Heavy equipment manufacturing connection; 13) Hospitals connection; 14) Information Technology connection; 15) Legal connection; 16) Marketing services connection; 17) Media connection; 18) Mining connection; 19) Paper products manufacturing connection; 20) Pharmaceutical connection; 21) Precision products manufacturing connection; 22) Primary metal and fabricated metal products connection; 23) Publishing and printing connection; 24) Rubber, plastic and leather products manufacturing connection; 25) Schools connection; 26) Stone, clay, glass and concrete products manufacturing connection; 27) Telecom connection; 28) Textiles and apparel manufacturing connection; 29) Transport and logistics connection; 30) Travel connection; 31) Wood products manufacturing connection



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  • Business Decision-Makers Masterfile
  • Business Decision-Makers Masterfile

    This is a consolidated file composed of the following databases: Business degree holders from well-known schools, Business strategy simulation software buyers, Economic forecasts and reports buyers, English-literate businessmen, Expatriate business executives and professionals, Financial decision-makers, Human resources management decision-makers, IT decision-makers, Local business executives and professionals, Marketing decision-makers, Operations management decision-makers, Successful entrepreneurs



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  • Business Indices Masterfile
  • Business Indices Masterfile

    This is a consolidated file composed of the following databases: Associations index, Exporters index, Importers index, Major companies index, Listed companies index, Multinationals index, Retail businesses index



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  • Business Masterfile
  • Business Masterfile

    This is a consolidation of all business databases in the entire portfolio.



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  • Consumer Masterfile
  • Consumer Masterfile

    This is a consolidation of all consumer databases in the entire portfolio.



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  • Esoterics Enthusiasts Masterfile
  • Esoterics Enthusiasts Masterfile

    This is a consolidated file composed of the following databases: Chi concept believers, Chinese horoscope readers, Confucian teaching readers, Crystal healing power believers, Dream interpretation readers, Feng shui believers, Feng shui sculpture collectors, Financial astrology believers, Fortune-teller believing businessmen, Prophecy literature buyers, Zen concept believers, Zodiac literature buyers



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  • Eurasia Liaisons Masterfile
  • Esoterics Enthusiasts Masterfile

    This is a consolidated file composed of the following databases: Chinese business liaisons, French business liaisons, German business liaisons, Italian business liaisons, Japanese business liaisons, Korean business liaisons, Spanish business liaisons



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  • Financial Security Schemers Masterfile
  • Financial Security Schemers Masterfile

    This is a consolidated file composed of the following databases: Bargain property hunters, Contrarian investors, Corporate forex exposure managers, Emerging market prospects optimists, Financial indices close watchers, Foreign exchange simulation software buyers, Foreign-owned bank branch depositors, Free financial advisory newsletter recipients, High personal income tax payers, Investors, Major companies annual reports requestors, Multiple currency depositors, Mutual funds performance close watchers, Offshore bank depositors, Overseas real estate property buyers, Personal investment strategy seminar attendees, Personal tax haven seekers, Stock market money-making enthusiasts, Stock market simulation software buyers



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  • Healthy Living Aspirants Masterfile
  • Healthy Living Aspirants Masterfile

    This is a consolidated file composed of the following databases: Aerobics session attendees, Alternative medicine literature readers, Aromatherapy product buyers, Herbal medicine users, Natural medicine course attendees, Stress management course enrollees, Weight loss program buyers



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  • Instant Wealth Seekers Masterfile
  • Instant Wealth Seekers Masterfile

    This is a consolidated file composed of the following databases: Bingo session attendees, Casino goers, Lucky draw winners, On-line gamblers and Sports events gamblers



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  • Luxury Lovers Masterfile
  • Luxury Lovers Masterfile

    This is a consolidated file composed of the following databases: Affluent foreign residents, Antique Asian furniture collectors, Beauty and grooming products buyers, Collectible enthusiasts and heavy spenders, Elegant jewelry buyers, Elitist cultural performance lovers, Expensive hobby indulgers, Fashionable sports outfit buyers, Gold credit card holders, Golf club members, High-class hair salon users, Holiday shopping spree goers, International fashion catalog shoppers, Jockey club members, Luxury car owners, Luxury dwellers, Private aviation enthusiasts, Private boat owners and sailing enthusiasts, Up-market fitness club members, Western art collectors, Wine connoisseurs, Wining and dining big spenders



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  • Ready Buyers Masterfile
  • Ready Buyers Masterfile

    This is a consolidated file composed of the following databases: Culinary arts enthusiasts, Direct marketing promotion responders, Gourmet food shop patrons, Multiple credit card holders, Music CDs and musical instruments buyers, On-board-flight shoppers, Shopping mall heavy spenders, Television shopping program buyers



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  • Technology Update Watchers Masterfile
  • Technology Update Watchers Masterfile

    This is a consolidated file composed of the following databases: Home computing heavy spenders, Information Technology conference attendees, Novelty gadget buyers, State-of-the-art gadget buyers



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  • Travelers Masterfile
  • Travelers Masterfile

    This is a consolidated file composed of the following databases: Business class frequent travelers, European rail travel lovers, European ski holiday package buyers, Expensive holiday goers, Five-star hotel frequent guests, Hotel privilege card holders, International trade fair exhibitors, Travel agents prime clients, Tropical beach resort goers, Well-travelled yuppies



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Business Connections


  • Aerospace and Defense Connection
  • Aerospace and Defense Connection

    This database covers decision-makers and professionals at companies engaged in building, repair, selling and research covering aircrafts, aircraft engines and parts, space vehicles, guided missiles and aeronautical equipment and devices.



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  • Automotive Connection
  • Automotive Connection

    This is a database of executives at manufacturers, wholesalers, and retailers of motor vehicles, as well as those businesses that repair, refinish and wash vehicles. It also covers manufacturers and suppliers of motor vehicle parts including bodies, tires, lighting, batteries, ignition, vehicular glass, valves, interiors, etc.



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  • Business Consultancy Connection
  • Business Consultancy Connection

    This database consists key contacts at companies that offer consultancy services for all types and sizes of business entities. They cover areas such as business start-up, business strategy formulation, corporate image enhancement, management information systems, brand management, sales team management, cost control, cash flow management, statistical quality control, materials planning, productivity, job enrichment, ergonomics, team-building, legal issues, and many more. They offer their services in the form of in-house training for company executives and staff, as well as in the form of conferences, seminars, and workshops.



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  • Chemicals and Allied Products
    Manufacturing Connection
  • Chemicals and Allied Products Manufacturing Connection

    Here are key contacts at manufacturers of industrial inorganic chemicals; plastics materials and synthetic resins; drugs; soap, detergents, and cleaning preparations; perfumes, cosmetics, and other toilet preparations; paints, varnishes, lacquers, enamels and allied products; industrial organic chemicals; agricultural chemicals; and miscellaneous chemical products.



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  • Construction Connection
  • Construction Connection

    This database consists of key contacts at construction companies, covering those that build houses, residential buildings, industrial buildings, highways and streets, bridges and tunnels, water / sewer / power lines, and heavy structures. Also included are special trade contractors that provide related services such as those that deal with structural design; plumbing, heating, AC; painting, paper hanging, decorating; electrical work; masonry and stone setting; plastering / drywall / acoustics /insulation; terrazzo, tile, marble, mosaic work; carpentering; floor laying, carpet and tile; roofing and sheet metal work; excavating and foundry work; wrecking and demolition work; installation of building equipment; fence construction; etc.



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  • Electrical and Electronic Products
    Manufacturing Connection
  • Electrical and Electronic Products Manufacturing Connection

    This database consists of decision-makers and professionals at manufacturers of electric transmission and distribution equipment; electrical industrial apparatus; household appliances; electric lighting and wiring equipment; household audio and video equipment; communications equipment; electronic components and accessories; and miscellaneous electrical machinery, equipment, and supplies.



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  • Energy Connection
  • Energy Connection

    This is a database of key contacts in companies that deal with: coal and peat; crude oil; natural gases for domestic and industrial use; liquefied gas supply; thermoelectric, hydroelectric, nuclear and geothermal power; electricity distribution; and energy brokers. Also included are contractors to the electricity production and distribution industry. They are executives, engineers, and specialists.



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  • Finance Connection
  • Finance Connection

    They are key contact persons at central banks; commercial banks; offshore banks; investment and merchant banks; savings and loan associations, mortgage banks, and savings banks; foreign bank representations; money lenders and pawn brokers; issuing houses and security underwriters; security brokers; foreign exchange brokers and dealers; commodity brokers and commodity futures brokers and dealers; currency exchange bureaus; guarantee funds; bullion brokers; factoring companies; finance houses; credit and charge card organizations; stock and financial futures exchanges; leasing and leaseback companies; investment companies (trusts); unit trust management companies; financial advisers; life assurance companies; general insurance companies; health insurance companies; credit insurance companies; re-insurance companies; insurance and re-insurance brokers; insurance actuarial consultants; loss adjusters and surveyors; etc.



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  • Food and Beverage Manufacturing Connection
  • Food and Beverage Manufacturing Connection

    Key contacts in businesses engaged in: 1) Production, processing and preserving of meat and meat products; fish and fish products; fruit and vegetables 2) Manufacture of vegetable and animal oils and fats; dairy products; grain mill products; starches and starch products; prepared animal feeds; bakery products; sugar; cocoa, chocolate and sugar confectionery; macaroni, noodles, couscous and similar farinaceous products; other food products 3) Distilling, rectifying and blending of spirits 4) Production of ethyl alcohol from fermented materials 5) Production of wines; malt liquors and malt; soft drinks; mineral water.



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  • Government Connection
  • Government Connection

    This database consists of officials in various government offices. Their areas of responsibility include agriculture and forestry, commerce, cultural affairs, defense, education, environment, foreign affairs and trade, health, internal affairs, justice, labor, social welfare, transportation, treasury. The officials occupying executive, legislative, and judicial posts or their equivalents are also included. Diplomatic representatives are likewise in this database.



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  • Health Care Connection
  • Health Care Connection

    This contains: 1. medical practitioners in various areas such as: general practitioners, dermatologists, gynecologists, obstetricians, pediatricians, neurologists, ophthalmologists, optometrists, general internists, otorhinolaryngologists, endocrinologists, gastro-enterologists, cardiologists, nephrologists, urologists, orthopedists, hematologists, oncologists, allergologists, infectologists, anesthesiologists, radiologists, general dentists, endodontists, orthodontists, prosthodontists, periodontists, pediatric dentists, psychiatrists, surgeons (general, vascular, thoracic, visceral, neurological, oral and maxillofacial, plastic) therapists, psychologists, chiropractors, alternative medicine practitioners, etc.; 2. hospital and clinic directors and administrators; 3. pharmacists; 4. medical faculty members; 5. manufacturers and sellers of medical equipment and supplies.



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  • Heavy Equipment Manufacturing Connection
  • Heavy Equipment Manufacturing Connection

    Here are key contacts at companies that manufacture machinery and equipment for farming, mining, construction, materials handling, printing, refrigeration and heating, as well as machinery and equipment for manufacturing activities involving wood and paper, food, etc. Also covered are key contacts at manufacturers in the areas of automotive, aircraft, shipbuilding and rail equipment.



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  • Hospitals Connection
  • Hospitals Connection

    This database contains names of hospitals, medical centers, and healthcare facilities in many countries. These establishments are members of national and international hospital associations. Their regularly voice out their perspectives and needs so that they may be addresses in health policy development, legislative and regulatory debates, and judicial matters. Names of directors and administrations are available for some of the entries here.



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  • Information Technology Connection
  • Information Technology Connection

    These are key contacts in the Information Technology industry, which includes manufacturers, providers, and sellers of the following products and services: computers (personal, laptop, mainframe, micro, handheld, etc.), peripheral devices (keyboards, scanners, printers, modems, plotters, projection systems, multimedia, etc.), computer supplies (CDs, boards, cables, connectors, etc.), networking products, image processing products, semiconductors, Internet connection, intranet services, repair and maintenance of IT systems, software packages, systems integration, IT training, IT solutions providers, IT books and magazines, and many others. These people are business executives as well as specialists in various IT areas.



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  • Legal Connection
  • Legal Connection

    This database contains names of lawyers in many areas of legal practice, including: administrative law; aviation law; banking and finance; bankruptcy law; civil rights; communications law; construction law; corporate law; criminal law; education law; employment and labor law; entertainment / sports law; environmental law; family law; health care law; immigration law; intellectual property; international law; medical malpractice; probate, trust and estate planning; real estate; securities law; tax law, etc.



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  • Marketing Services Connection
  • Marketing Services Connection

    This database consists of individuals that specialize in marketing strategy consultancy; product conceptualization and launching; sales force and sales territory management; advertising, promotion and public relations; brand management; market research; direct marketing; etc. A substantial number of them have international exposure by way of having been involved with projects at multinational companies, or by having attended conferences and / or training programs overseas.



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  • Media Connection
  • Media Connection

    Print and broadcast media, together with out-of-home media and the Internet, are among the diverse range of companies that the people in this database work for. In addition companies that specializing in advertising and media consultancy and in creative support services (audio-visuals, talent scouting, post production, photography, etc) with the key contact persons are also covered here.



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  • Mining Connection
  • Mining Connection

    This is a database of executives and professionals in the mining sector, covering metal mining, coal mining, oil and gas extraction, and mining and quarrying.



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  • Paper Products Manufacturing Connection
  • Paper Products Manufacturing Connection

    Key contacts in businesses engaged in: Manufacture of pulp, paper and paperboard; corrugated paper and paperboard and of containers of paper and paperboard; other articles of paper and paperboard.



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  • Pharmaceutical Connection
  • Pharmaceutical Connection

    This is a database of contact persons in the pharmaceutical industry, covering manufacturers and sellers of preparations like penicillin, analgesics, antipyretics, anti-arthritis, blood coagulants, anticoagulants, cardio regulators, stimulants, anti-depressive agents, sedatives, tranquilizers, psychotropic products, dental preparations, anti-obesity preparations, digestives, infusion solutions, antiseptics, anti-burn preparations, aromatherapy preparations, herbalist preparations, vitamins, physiological solutions, diagnostic kits, etc. Included here are directors, managers, researchers, and various specialists.



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  • Precision Products Manufacturing Connection
  • Precision Products Manufacturing Connection

    These decision-makers and professionals work for companies that make (1) search, detection, navigation, guidance, aeronautical, and nautical systems, instruments, and equipment; (2) laboratory apparatus and analytical, optical, measuring, and controlling instruments; (3) surgical, medical, and dental instruments and supplies; (4) ophthalmic goods; (5) photographic equipment and supplies; (6) watches, clocks, clockwork operated devices and parts.



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  • Primary Metal and Fabricated Metal
    Products Connection
  • Primary Metal and Fabricated Metal Products Connection

    This is a database of key contacts involved with steel works, blast furnaces, and rolling and finishing mills; iron and steel foundries; primary and secondary smelting and refining of nonferrous metals; rolling, drawing and extruding of nonferrous metals; nonferrous foundries; miscellaneous primary metal products; metal cans and shipping containers; cutlery, hand tools and general hardware; heating equipment; fabricated structural metal products; screw machine products, and bolts, nuts, screws, rivets and washers; metal forgings and stampings; coating, engraving and allied services; ordnance and accessories; miscellaneous fabricated metal products.



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  • Publising and Printing Connection
  • Publising and Printing Connection

    Key contacts in businesses engaged in: Publishing of books, brochures and other publications; newspapers journals, and periodicals; music. Other forms of publishing Printing Service activities related to printing Reproduction of recorded media.



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  • Rubber, Plastic and Leather Products
    Manufacturing Connection
  • Rubber, Plastic and Leather Products Manufacturing Connection

    These are executives and professionals at companies that produce tires and inner tubes; rubber and plastics footwear; gaskets, packing and sealing devices; fabricated rubber products; leather tanning and finishing; luggage; handbags and other personal leather goods; plastics materials, synthetic resins, and nonvulcanizable elastomers; synthetic rubber; cellulosic manmade fibers; manmade organic fibers; and miscellaneous plastics products.



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  • Schools Connection
  • Schools Connection

    This is a listing of educational establishments including universities, colleges and specialized schools like: art, culinary, and music colleges; business schools; community medical schools; military schools; technology schools; teaching schools; trade schools, etc. Names of directors, administrators, and faculty members are available for some entries only.



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  • Stone, Clay, Glass and Concrete
    Products Manufacturing ConnectionM
  • Stone, Clay, Glass and Concrete Products Manufacturing Connection

    Here are key contact at manufacturers of flat glass; glass and glassware, pressed or blown; cement; structural clay products; pottery and related products; concrete, gypsum and plaster products; cut stone and stone products; abrasives.



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  • Telecom Connection
  • Telecom Connection

    Here are key contacts at companies that provide telecommunications and the services related to that activity. These companies are primarily engaged in operating, maintaining, and/or providing access to facilities for the transmission of voice, data, text, sound, and video. They can be 1) wired telecommunications carriers; 2) cellular and other wireless telecommunications; 3) telecommunications resellers; 4) satellite telecommunications.



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  • Textiles and Apparel Manufacturing Connection
  • Textiles and Apparel Manufacturing Connection

    Key contacts in businesses engaged in: 1) Preparation and spinning of textile fibers; weaving of textiles 2) Finishing of textiles 3) Manufacture of made-up textile articles, carpets and rugs; cordage, rope, twine and netting; other textiles; knitted and crocheted fabrics and articles; wearing apparel 4) Dressing and dyeing of fur; manufacture of articles of fur.



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  • Transport and Logistics Connection
  • Transport and Logistics Connection

    These people are key contacts in companies that provide services such as rail transport services; railroad administration; road transport; tourist coach; removal and storage; road haulage; taxi-cab and mini cab transport; motor vehicle hire and rental; ambulance; passenger and freight shipping; ferries; inland waterway transport; stevedoring, harbor and dock, ship attendance; ship inspection; port and harbor administration; passenger and freight air transport; air charter; aircraft hire and rental; airport administration; shipping and forwarding; container and pallet hire and rental; warehousing and storage; etc.



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  • Travel Connection
  • Travel Connection

    These people work for companies that make travel for business or pleasure possible. Among them are tour operators; travel agents; air, rail and sea ticket offices; airlines; cruise liners; ferries; hotel and motels; bed and breakfast establishments; camping grounds; golf courses; tourism offices; etc.



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  • Wood Products Manufacturing Connection
  • Wood Products Manufacturing Connection

    Key contacts in businesses engaged in: Sawmilling and planning of wood Manufacture of veneer sheets; manufacture of plywood, laminboard, particle board and other panels and boards; builders' carpentry and joinery; wooden containers; other products of wood; articles of cork, straw and plaiting materials.



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Business
Decision-Makers


  • Business Degree Holders
    from Well-Known Schools
  • Business Degree Holders from Well-Known Schools

    They are alumni of major business schools known for the quality and competitiveness of their curricula. About 25% of these people finished their studies under international curricula, in which proficiency in English and some other major languages is a prerequisite. Most of them now hold important positions in the organization they work for. Some of them established their own enterprises. This database is an ideal target for promoters of business management literature, as well as specialized journals in certain industry sectors. Also, conference and seminar organizers, and financial institutions have had successes in the use of this database.



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  • Business Strategy Simulation Software Buyers
  • Business Strategy Simulation Software Buyers

    The softwares that these people buy are simulations of the real business world where variables in the economic, social, cultural, political and environmental fronts interact with those in the areas of management-marketing and sales, finance and accounting, human resources, operations and logistics, and others. These softwares are like games or exercises in managerial decision-making. The player, given the trends in these variables, is constantly asked to make choices among possible courses of action in steering the business. He often makes choices in the light of incomplete or partial information (which is just the way it is in real business life). The summation of all of the choices he makes along the way determines whether the business ends up with a profit or loss, and whether it survives and grows, or perishes eventually.



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  • Economic Forecasts and Reports Buyers
  • Economic Forecasts and Reports Buyers

    They comprise the mailing lists of distributors of economic forecasts and reports published by international organizations; by large banks and monetary authorities in selected countries; by national economic development agencies of governments; by publishers of financial newspapers and magazines who regularly issue annual economic reports and forecasts as a year-end supplement to subscriptions; by recognized business schools. The economic reports and forecasts purchased by individuals in this database are English, and in some cases in French, German, Spanish, Japanese, and other major languages. They respond well to offers that involve: business books, business magazines and newspapers, financial newsletters, conferences on economic issues, CD ROMs containing economic data, business software, etc.



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  • English-Literate Businessmen
  • English-Literate Businessmen

    Direct marketers launching promotions in English find it difficult to source appropriate target lists from certain countries. For these direct marketers, here's a database that might be useful. The people in this database possess some level of proficiency in English. They are: 1) top executives at multinationals; 2) heads of their companies' international division, who need to interact with clients and/or suppliers overseas; 3) liaison officers, who mediate between foreign parties and the companies they work for; 4) entrepreneurs who offer services to expatriate businessmen-translation, advise on legal matters, etc.; 5) venture capital seekers, who are looking for partners from countries where English is widely used; 6) executives regularly sent as representatives at international trade fairs.



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  • Expatriate Business Executives
    and Professionals
  • Expatriate Business Executives and Professionals

    As expatriates, these people earn at least three times that which a local counterpart with the same qualifications and responsibilities would earn, in addition to very generous fringe benefits built into their compensation package. They are likely to be holders of bank accounts maintained outside the countries where they presently reside as expatriates. This puts them in a position to make fund transfers beyond the control of banking regulations that prevail in the countries where they reside. That being the case, they are the best prospects for brokers of big international investment management companies, whose clients must have, not just the investible funds, but also the facility to move the funds around the globe.



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  • Financial Decision-Makers
  • Financial Decision-Makers

    They are CFOs, Treasurers, Financial Controllers, or Finance VPs and Managers at companies big and small spanning the entire spectrum of industries. They can also be Chief Executives and business owners who call the shots whenever key financial decisions are to be made. They get involved in key issues involving investment evaluation, financing alternatives, dividend pay-out, capital structure, financial analysis, profit planning and budgeting, tax planning, cash flow management, cost control, credit policies, foreign exchange exposure, sovereign risk management, choice of accounting principles, financial information systems, bank relationship, regulatory reporting compliance, staffing of the finance department, etc.



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  • Human Resources Management
    Decision-Makers
  • Human Resources Management Decision-Makers

    They play key roles in formulating corporate human resources strategy--setting up the right organizational structure, defining the functions, recruiting the right people, developing the organization, managing across cultures, promoting employee motivation and corporate morale, administering salaries and benefits, setting performance standards, enhancing productivity, mediating on disputes between the workforce and management, etc. Most of them are Directors for Human Resources, heads of recruitment, training, employee relations, etc.



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  • IT Decision-Makers
  • IT Decision-Makers

    These executives and professionals are in a position to recommend and decide on matters involving the overall design of a company's information systems architecture, its maintenance and enhancements; the acquisition of softwares, hardwares, and peripheral equipment; and the hiring and training of staff with IT responsibilities. They may be in any of the following positions: Chief Information Officer (CIO), Chief Technology Officer (CTO), Information Services Director, Application Development Director/Manager, Network Manager/Administrator, Database Manager/Administrator, Technical Support Manager/Officer, Systems Manager/Analyst, Developer, Programmer, etc. In small companies, the Chief Executive and other senior officers are the key IT decision-makers.



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  • Local Business Executives and Professionals
  • Local Business Executives and Professionals

    This database is made up of nonexpatriate business executives and professionals. They hold positions of important responsibilities in international and local enterprises, and are among the key decision-makers. Given their high educational achievement, they are competent in their fields of work. Entries to this database are gathered from direct marketing promotions, as well as compiled from regularly updated membership databases.



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  • Marketing Decision-Makers
  • Marketing Decision-Makers

    They play important roles in the formulation of corporate and marketing strategies, product conceptualization and launching, price-setting, advertising and promotion, distribution, sales force and sales territory management, marketing control, customer relations, loyalty programs, etc. They are mostly CEOs, Directors for Marketing & Sales, Customer Service Managers, Sales Managers, etc. Others are business owners who call the shots on high-level marketing issues.



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  • Operations Management Decision-Makers
  • Operations Management Decision-Makers

    They are key decision-makers in operations management, like CEO, COO, CTO, Director for Quality Control/Assurance, Vice President for Manufacturing, etc. Among the issues they make decisions are: facilities and equipment planning and maintenance; process control; quality control and assurance; production planning; inventory control; manufacturing technology; logistics; purchasing management; environmental protection; etc.



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  • Successful Entrepreneurs
  • Successful Entrepreneurs

    They established their own enterprises at least five years ago, and have survived the challenges over the years to stay in business. Now, their businesses are stable or even strong in their chosen markets. Their prospect for further growth is promising. When they started, their capital was just barely enough to meet regulatory requirements to register and operate a business entity. As the years passed by, their equity base grew as result of further infusion of capital as well as accumulation of reinvested profits. The same can be said of their manpower count. Most of them started as one-man show. Now, they are adequately staffed with managers and workers to handle the various aspects of their business. Their last three years were all profitable, and at present they enjoy comfortable cash flows and credit lines.



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Datacard 04

Business Indices


  • Associations Index
  • Associations Index

    This is a compilation of international and local associations that make their presence known through the Internet. The associations covered so far include all sorts of activities: business, economics, health and medicine, natural sciences, social sciences, technology, history, arts and music, literature, philosophy, history, politics, laws, ethics, religion, sports, travel, fashion, gastronomy, mysticism, and all other areas of human interest. For each association in this database, the available information includes URL, postal address, phone, and fax. Names of directors and other contact persons are available only for some.



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  • Corporate Web Sites Index
  • Corporate Web Sites Index

    This is a database of companies of all sizes spanning all industry sectors. Each company has matching postal address and URL. These companies possess their own registered domain in the Internet, in which they display a corporate website that describes their business philosophy, products and services, and contact details. Some sites display names of key executives and their respective positions. Most of the web sites are either in the local language of the country where the company is domiciled. Some sites are presented in multilingual versions.

     

    Some of the web sites indexed here allow on-line submission of inquiries, orders, payments, feedbacks, etc.



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  • Exporters Index
  • Exporters Index

    These are companies, big and small, that actively sell their products to the international buyers, who may be end-users or raw materials users. Companies that sell their services to foreign countries are included here as well. The companies listed here are classified by product/service, as well as by country or region they target for exportation. Some of the companies included here have named contact persons.



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  • Importers Index
  • Importers Index

    These are companies, big and small, that actively buy products from international suppliers. Some are importers of end-user products; others are importers of raw materials users. Companies that use services from foreign countries are included here as well. The companies listed here are classified by product/service they import, as well as by country or region they import from. Some of the companies included here have named contact persons.



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  • Listed Companies Index
  • Listed Companies Index

    These are companies, big and small, that actively buy products from international suppliers. Some are importers of end-user products; others are importers of raw materials users. Companies that use services from foreign countries are included here as well. The companies listed here are classified by product/service they import, as well as by country or region they import from. Some of the companies included here have named contact persons.



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  • Major Companies Index
  • Major Companies Index

    These are companies, big and small, that actively buy products from international suppliers. Some are importers of end-user products; others are importers of raw materials users. Companies that use services from foreign countries are included here as well. The companies listed here are classified by product/service they import, as well as by country or region they import from. Some of the companies included here have named contact persons.



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  • Multinationals Index
  • Multinationals Index

    These are key contacts at companies that operate in more than one country. The contacts covered are based at head offices as well as at subsidiaries. Their positions range from Chairman to specialized professionals. They may be proficient in the languages of the country of the parent company, as well as in the languages of the country of the subsidiary that they work for. The companies covered in this database belong to world's biggest corporations.



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  • Retail Businesses Index
  • Retail Businesses Index

    This database groups together all kinds of retail establishments such as: building materials, hardware, garden supply, and mobile home dealers; general merchandise stores; food stores; automotive dealers and gasoline service stations; apparel and accessory stores; eating and drinking places; etc.



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  • Wholesale Businesses Index
  • Wholesale Businesses Index

    These executives work for wholesalers of 1) motor vehicles and motor vehicle parts and supplies; 2) furniture and home furnishings; 3) lumber and other construction materials; 4) professional and commercial equipment and supplies; 5) metals and minerals; 6) electrical goods; 7) hardware and plumbing and heating equipment; 8) machinery, equipment and supplies; 9) miscellaneous durable goods; 10) paper and paper products; 11) drugs, drug proprietaries and druggists' sundries; 12) apparel, piece goods and notions; 13) groceries and related products



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Datacard 05

Eurasia Liaisons


  • Chinese Business Liaisons
  • Chinese Business Liaisons

    These business contact persons work for companies outside Mainland China, but which have a lot to do with China. These companies: 1. are subsidiaries, affiliates, agents, representatives, distributors, joint venture partners, etc. of Mainland China companies; or 2. import from or export to China extensively; or 3. are owned or run by Mainland Chinese people currently domiciled outside their home country, or by their descendants. Their job titles range from Chief Executive or business owners, down to managers and key specialists. They are, to varying extents, proficient in the language of the country where they are based, as well as in the Chinese language.



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  • French Business Liaisons
  • French Business Liaisons

    These business contact persons work for companies outside France, but have a lot to do with France. These companies: 1. are subsidiaries, affiliates, agents, representatives, distributors, joint venture partners, etc. of French companies; or 2. import from or export to France extensively; or 3. are owned or run by French people currently domiciled outside their home country, or by their descendants. Their job titles range from Chief Executive or business owners, down to managers and key specialists. They are, to varying extents, proficient in the language of the country where they are based, as well as in the French language.



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  • German Business Liaisons
  • German Business Liaisons

    These business contact persons work for companies outside Germany, but have a lot to do with Germany. These companies: 1. are subsidiaries, affiliates, agents, representatives, distributors, joint venture partners, etc. of German companies; or 2. import from or export to Germany extensively; or 3. are owned or run by German people currently domiciled outside their home country, or by their descendants. Their job titles range from Chief Executive or business owners, down to managers and key specialists. They are, to varying extents, proficient in the language of the country where thay are based, as well as in the German language.



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  • Italian Business Liaisons
  • Italian Business Liaisons

    These business contact persons work for companies outside Italy, but have a lot to do with Italy. These companies: 1. are subsidiaries, affiliates, agents, representatives, distributors, joint venture partners, etc. of Italian companies; or 2. import from or export to Italy extensively; or 3. are owned or run by Italian people currently domiciled outside their home country, or by their descendants. Their job titles range from Chief Executive or business owners, down to managers and key specialists. They are, to varying extents, proficient in the language of the country where they are based, as well as in the Italian language.



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  • Japanese Business Liaisons
  • Japanese Business Liaisons

    These business contact persons work for companies outside Japan, but have a lot to do with Japan. These companies: 1. are subsidiaries, affiliates, agents, representatives, distributors, joint venture partners, etc. of Japanese companies; or 2. import from or export to Japan extensively; or 3. are owned or run by Japanese people currently domiciled outside their home country, or by their descendants. Their job titles range from Chief Executive or business owners, down to managers and key specialists. They are, to varying extents, proficient in the language of the country where they are based, as well as in the Japanese language.



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  • Korean Business Liaisons
  • Korean Business Liaisons

    These business contact persons work for companies outside South Korea, but have a lot to do with South Korea. These companies: 1. are subsidiaries, affiliates, agents, representatives, distributors, joint venture partners, etc. of South Korean companies; or 2. import from or export to South Korea extensively; or 3. are owned or run by South Korean people currently domiciled outside their home country, or by their descendants. Their job titles range from Chief Executive or business owners, down to managers and key specialists. They are, to varying extents, proficient in the language of the country where they are based, as well as in the Korean language.



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  • Spanish Business Liaisons
  • Spanish Business Liaisons

    These business contact persons work for companies outside Spain, but have a lot to do with Spain. These companies: 1. are subsidiaries, affiliates, agents, representatives, distributors, joint venture partners, etc. of Spanish companies; or 2. import from or export to Spain extensively; or 3. are owned or run by Spanish people currently domiciled outside their home country, or by their descendants. Their job titles range from Chief Executive or business owners, down to managers and key specialists. They are, to varying extents, proficient in the language of the country where they are based, as well as in the Spanish language.



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Datacard 06

Avid Readers


  • Animal Care Literature Readers
  • Animal Care Literature Readers

    These people subscribe to magazines and newsletters and buy books for animal lovers. They read about how to be responsible pet owners, as well as vital information about animal health, behavior, grooming, nutrition, training, breeding, legislation, veterinary topics, pet-related human interest stories, etc. Most of them are members of clubs that group people of similar pet interests together.



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  • Book Buyers - Architectural Design
  • Book Buyers - Architectural Design

    The names of these buyers of books on architectural design come from order forms responding to promotions done by mail, fax, and email, as well as to print ads in architectural journals and magazines. The books covered here are suitable for the advanced learner and the practitioner alike. A purchase transaction can range from one book to as many as several volumes of reference materials on architecture. The order value ranges from as low as USD 50, up to as high as USD 3,000 for a full set of several volumes. Purchases are tracked systematically to identify each buyer’s specific areas of interest within the field of architecture, as well as the recency and frequency of his transactions.



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  • Book Buyers - Engineering
  • Book Buyers - Engineering

    These book buyers respond to ads that sell manuals, handbooks, and other reference materials on a wide range of engineering topics. The ads come in different forms: in print (as in engineering and other technical journals) by fax, and by email. The order value ranges from USD 35 for a single book, up to as much as USD 2,500 for a set of several volumes. The titles that these people buy are cumulatively tracked to determine which one of the following engineering area is the book buyer’s main interest: aeronautical, civil, chemical, computer, electrical, electronics, genetic, marine, mechanical, metallurgical, mining, nuclear, sanitary, telecommunications, etc.



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  • Book Buyers - Financial Management
  • Book Buyers - Financial Management

    The latest thinking and practices in the field of business finance dominate the reading choice of these book buyers. The titles they purchase include: corporate financial policy and strategy; financial accounting; managerial accounting; financial management information systems; international finance; financial analysis; financial forecasting; cost control; tax planning; cash management; investment evaluation; dynamics of financial markets; etc. They ordered one, two, or several books through direct mail ads released by publishers, book distributors, and bookshops during the last 18 months. Most of them play key roles in corporate financial management, such as CEOs, CFOs, Financial Controllers, etc. Some of them are entrepreneurs or self-employed professionals. There are also those who are not in the field of finance per se, but who realize that an understanding of finance helps to make wise decisions in their own areas.



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  • Book Buyers - General Business
  • Book Buyers - General Business

    These are people interested in reading about general business management topics: business strategy; stories about success (and failure) of companies; factors that influence business such as ethics, culture, legislation, economics, politics, etc.; basic management skills such as planning, controlling, etc.; entrepreneurship; franchising; venture partnership; and many others. They purchased one or more books on one or more of these topics during the last 18 months. A lot of these book buyers are people working for companies in all industry sectors. Their positions are as high as Chairman, Managing Director or CEO, down to junior office assistants. Some are entrepreneurs or professionals practicing privately. Others are plain readers who desire to understand the world of business.



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  • Book Buyers - Health and Fitness
  • Book Buyers - Health and Fitness

    They are regular buyers of books on one or more of these topics: dietary and weight control, child health care, cancer prevention, care for the different human bodily systems (nervous, circulatory, digestive, urinary, endocrine reproductive, etc.), fitness exercises and work-outs, sexual stamina, alcoholism and drug addiction, and many others. The buy books from direct marketing offers made by mail, fax, phone or email broadcast. These people respond well to offers covering newsletters on related topics like longevity, sports, and alternative medicine.



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  • Book Buyers - Human Resources
  • Book Buyers - Human Resources

    To keep abreast of the latest developments in the field of human resources management, they actively purchase books on this subject by responding to offers via direct mail, response ads in print media, fax marketing, telemarketing, or email marketing. Most of them play key roles in formulating corporate human resources strategy--setting up the right organizational structure, defining the functions, developing the organization in line with the overall business strategy, managing across cultures, etc. Some of them are consultants, trainors, lecturers, and resource persons engaged by companies to launch and administer specific human resources development programs. Some are specialists on labor issues, wage and benefit administration, etc. Some of them work for head-hunting companies. Others are managers in functional areas outside human resources management.



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  • Book Buyers - IT
  • Book Buyers - IT

    To keep up with the very dynamic field of information technology (IT), these people read about new versions of softwares and operating systems; new features of hardware and peripheral devices; systems analysis and design of an information systems architecture; applications development and programming; IT security; the Internet and e-commerce; and many more. They purchased one of more IT-related books during the last 18 months from direct marketing channels. Some of them are IT executives and specialists. Some are executives, business owners, and professionals in all walks of life.



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  • Book Buyers - Lifestyle
  • Book Buyers - Lifestyle

    They are avid readers on topics including fashion, travel, gastronomy, sports, and all sorts of hobbies: photography, carpentry, gardening, sailing, private aviation, art collection, and many others. The buy books from direct marketing offers made by mail, fax, phone or email broadcast. They respond well to offers involving holiday packages, wines, clothes, insurance, and household accessories.



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  • Book Buyers - Miscellaneous
    Professional Topics
  • Book Buyers - Miscellaneous Professional Topics

    This database consists of book buyers on professional topics for which BDCL has not created a separate database. These topics include anthropology, arts, astronomy, biology, chemistry, geography, linguistics, literature, mathematics, music, philosophy, physics, sociology, theology, and many others. These buyers purchased one or more books from offers made by direct marketing means during the last 18 months. As soon as the number of book buyers in each of the above mentioned topics becomes substantial, BDCL will separate them into a new database of buyers of books on that particular topic.



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  • Book Buyers - Operations Management
  • Book Buyers - Operations Management

    These people purchased one or more books, during the last 18 months, on topics within the scope of operations management, like facilities and equipment planning and maintenance; process control; quality control and assurance; production planning; inventory control; manufacturing technology; logistics; etc. More than half of these book buyers are key decision-makers in operations management, like CEO, COO, Director for Quality Control/Assurance, Vice President for Manufacturing, etc. Others are entrepreneurs who believe their success lies in managing their operations efficiently. Some are business consultants. Still others are executives who are not in operations management per se, but who realize that an understanding of this field helps make sound decisions in their own fields.



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  • Book Buyers - Personal Finance
  • Book Buyers - Personal Finance

    They read about how to secure a financial future for themselves. They would like to understand how financial markets work, how money gains and losses value, the meaning of financial trends and indices, and other things essential to making investments and measuring their financial performance. They read books that demystify the mysteries of the financial markets---the language, the players, the strategies, and above all, the rewards. They keep abreast of the latest developments in personal finance through regular purchase of books sold by direct mail. These books are in English as well as in other languages. These book buyers are in the mailing list of book shops, book distributors, and mail order book companies.



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  • Book Buyers - Sales and Marketing
  • Book Buyers - Sales and Marketing

    During the past 18 months, they ordered one, two, or several books on marketing and sales through direct mail ads. Their interest in this field ranges from the broad concepts of marketing strategy down to the specific tactics used to sell any product or service. Most of them play key roles in the formulation of corporate and sales strategies, product conceptualization, price-setting, promotion, and distribution. They are mostly CEOs, Directors for Marketing & Sales, Customer Service Managers, Sales Managers, etc. Others are entrepreneurs or self-employed professionals whose success depends on being able to sell in the domestic or in the international market. Some work for companies in the marketing service industry. There are also those who are not in marketing and sales per se, but who realize that an understanding of this field helps them make good decision in their own areas.



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  • Corporate Finance E-lessons Recipients
  • Corporate Finance E-lessons Recipients

    These are business executives and professionals who read about corporate finance by way of concise e-lessons delivered fortnightly to their business or private email. They know that the soundness of such decisions ultimately depend on their contribution to the profitability and financial strength of their company. The e-lessons are written in English.



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  • Gardening Literature Readers
  • Gardening Literature Readers

    These hobbyists, whose pastime is gardening, regularly buy books on topics like how to garden year round regardless of the outdoor weather; grow hydroponic produce to increase yields and conserve space; grow cuttings so flowers bloom sooner on compact plants; garden in a non-toxic environment organically; control the environment in the garden to exclude toxic pollutants; grow exotic tropical plants in any climate; start seeds and cuttings indoors to move outdoors; and many other issues involved in indoor gardening. In addition, they read about the more general gardening subjects such as pest and disease control, weed control, plant propagation, soil amendments, etc.



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  • Medical Literature Readers
  • Medical Literature Readers

    The names of these buyers of books on medical science and technology topics come from order forms responding to promotions done by mail, fax, email, and print ads in medical journals and magazines. The purchase transactions range from one book to as many as one set of several volumes of reference materials, and the order may amount to as low as USD 40 to as much as USD 2500 for a set of books. Each book buyer's purchases are tracked, hence, it is possible to identify the specific field of specialization in which he is mainly interested.



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  • Subscribers - Business and Economic Titles
  • Subscribers - Business and Economic Titles

    These are people who subscribe to magazines and newspapers that contain materials in these areas: business strategy; stories about success (and failure) of companies; sales and marketing; accounting and finance; operations and logistics; human resources; information technology; international economics; etc. A lot of the subscribers are people working for companies in all industry sectors. Their positions are as high as Chairman, Managing Director or CEO, down to junior office assistants. Some are entrepreneurs or professionals practicing privately. Others are plain readers who desire to understand the world of business.



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  • Subscribers - General News Titles
  • Subscribers - General News Titles

    These are people who subscribe to magazines and newspapers containing current events in the business, political, and economic fronts, together with news in sports, science, culture and dialing. The publications covered here local and international. The composition of this database covers a wide range of income levels. Plain consumers comprise the majority, together with business people and professionals.



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  • Subscribers - Health and Fitness Titles
  • Subscribers - Health and Fitness Titles

    They are current subscribers of international magazines, the editorial contents of which can be classified under the following: dietary and weight control, child health care, cancer prevention, care for the different parts of the human anatomy (cardiac, prostrate, etc.), fitness exercises and work-outs, and many others. These subscribers have all signed up for a paid subscription for duration of at least one year. About 60% of these publications are issued monthly, and the rest are released weekly or quarterly. Some 70% of these subscribers are sourced by subscription agents through door-to-door selling; the rest by direct marketing by mail, fax, e-mail broadcast.



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  • Subscribers - Lifestyle Titles
  • Subscribers - Lifestyle Titles

    They are current subscribers to magazines that deal with fashion, travel, gastronomy, sports, and all sorts of hobbies: photography, carpentry, gardening, sailing, private aviation, art collection, and many others. The signed up to subscription offers made by direct marketing means via mail, fax, phone or email broadcast. They respond well to offers involving holiday packages, wines, clothes, insurance, and household accessories.



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  • Subscribers - Personal Finance Titles
  • Subscribers - Personal Finance Titles

    They subscribe to personal finance magazines in order to understand how financial markets work, how money gains and losses value, the meaning of financial trends and indices, and other things essential to making investments and measuring their financial performance. These magazines are in English as well as in other languages. Some are locally circulated; others have international circulation.



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Datacard 07

Luxury Lovers


  • Affluent Foreign Residents
  • Affluent Foreign Residents

    These foreigners have acquired resident status in the country where they currently reside by way of one the following: 1. a lucrative employment contract with a major company that is in a position to hire expatriates; 2. business class immigration, a program offered by countries whereby governments recruit potential immigrants with adequate resources for investment or business start-up. Whichever way they got the residence status, they are definitely individuals of an income that is high enough to permit them to dwell in affluent districts or luxury residential buildings.



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  • Antique Asian Furniture Collectors
  • Antique Asian Furniture Collectors

    These people regularly travel to Asia to look for antique furniture pieces that they can add to their collection. The most popular collectible pieces are those that are associated with some bygone eras in the history of Asian countries---the dynasties of China, the reign of monarchs, the colonial past of many countries, etc. Upon making the first purchase, they normally leave behind their home or business addresses, where they could be contacted for delivery. Thus, they get their names into the mailing lists of antique specialty shops, mail’s them the information on upcoming exhibitions, auctions, and other events that these collectors love to attend. This is database has been used repeatedly in promotions involving astrology-related products and services, lotteries and sweepstakes, and most especially, collectibles of various kinds.



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  • Beauty and Grooming Products Buyers
  • Beauty and Grooming Products Buyers

    This database contains names of people gathered from order forms involving purchases of products for bodily care, and the maintenance of presentable physical appearance of a person. The products covered here are for both men and women, among which are cosmetics for facial make-up; perfumes and lotions; hair styling and coloring products; fancy colored contact lenses; slimming and weight-loss inducing substances, just to name a few. The mail order ads that these people responded to come in the form of mailers from manufacturers, and shops and other distribution outlets. Ads that appeared in in-flight, lifestyle, fashion, sports and fitness magazines are also included.



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  • Collectible Enthusiasts and Heavy Spenders
  • Collectible Enthusiasts and Heavy Spenders

    They are serious collectors of items like coins and bank notes, stamps, precious stones, etc. They constantly expand their collections by subscribing to catalogs and magazines that cater to collectors, attending exhibitions and networking with collectors of similar interests. Based on purchases made, the monthly spending ranges from USD 500 to as much as USD 4,000. About 40% of these people indulge in their collection as a hobby, 30% as a form of investment for future gains, and 30% as a source of supplementary income.



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  • Elegant Jewelry Buyers
  • Elegant Jewelry Buyers

    They buy expensive brands of watches. They also buy made-to-order rings, bracelets, necklaces and other pieces of fancy jewelry made out of the most expensive gem stones that come with intricately crafted metal. In one single visit to their favorite jewelry shop, they can easily spend at least USD 1000 or even more. Most of them pay their purchases with their gold or platinum credit cards. In terms of profile, they are highly successful professionals with lucrative means of livelihood. The jewelry shops constantly mail them with promotion leaflets in order to entice them to buy again and again… and they do.



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  • Elitist Cultural Performance Lovers
  • Elitist Cultural Performance Lovers

    They may be from different fields of professional endeavors, or from different social classes, or from different age groups. But they have one thing in common: their preference for the elitist form of entertainment, i.e., first class performances of operas, plays, ballets, and concerts. They do not go for pop concerts or fringe theatres. They spend at least USD 150 to even as much as USD 400 on admission tickets alone. On top of that, some of them are prepared to travel and pay for accommodation in case of events to be staged away from their home towns. They normally respond well to offers involving lifestyle magazines, fashion items, club memberships, holiday packages, further education program, and charity contributions.



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  • Expensive Hobby Indulgers
  • Expensive Hobby Indulgers

    These people can afford to engage in recreational activities that involve substantial upfront investment as well as recurring expenses. Among such activities are: collecting hâute couture items; collecting works of art, gem stones, and other precious objects; collecting elegant models of vehicles; raising rare breeds of pets; raising rare varieties of plants; etc.



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  • Fashionable Sports Outfit Buyers
  • Fashionable Sports Outfit Buyers

    They regularly buy the brands that show their exquisite taste for fashion. Their names make up the mailing lists of fashion catalogs publishers and outlets that carry prestigious brands. They regularly get updates on new styles available. These people respond well to offers that sell club memberships, holiday packages, health and fitness products, lifestyle magazines, and personal investment plans.



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  • Gold Credit Card Holders
  • Gold Credit Card Holders

    Gold credit card holders do not just have an exceptionally high disposable income. They also have impeccable credit worthiness. Thus the people in this list are favorite targets of mailers that sell products and services at the high end of the price scale, such as expensive jewelry, holiday on board a luxury cruise, etc.



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  • Golf Club Members
  • Golf Club Members

    Memberships in golf clubs in many countries is not only for golf enthusiasts. It is for those who can afford it, and who need the prestige that goes along with the membership. The extremely high-profile image is necessary to get important business contracts signed for the companies they represent. In some golf clubs, there is a limit to the number of members that the clubs can have at any given time. The purpose of setting the limit is to keep the price of the membership (and the prestige that goes with it) at a high level. Thus, in cases where the limit has been reached, getting admitted to the club means looking for a current member who is willing to sell his membership, which only comes with a high price---several tens of thousands of US dollars in some cases.



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  • High-Class Hair Salon Users
  • High-Class Hair Salon Users

    The hair styling and grooming that these people get from the high-class hair dressers they patronize may just be as good as what they could get from the salons where the average income earners go. However, they prefer to be seen at these five-star salons, where they can rub shoulders with socialites and other celebrities in their respective societies. The high-class salons are either located in well-known five-star hotels, or in elegant malls that cater to the neighborhood's upper class.



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  • Holiday Shopping Spree Goers
  • Holiday Shopping Spree Goers

    They do not care much about sightseeing, local cultural experience, nightlife, nor relaxation. When on holiday in foreign countries, their main activity consists of shopping, shopping, and shopping. It does not matter if the level of prices in the countries where they travel is high or low. They get the thrill out of buying personal accessories (clothes, shoes, jewelry, bags, etc.), art objects, electronic gadgets, household accessories, etc. After making all of such purchases, they end up not being able to carry with them everything on their way home. They ask the shops to have the merchandise forwarded to their addresses. Since the shop owners know that these shoppers are big-time buyers, they keep the shoppers' names in a mailing list that they regularly use to send promotion materials that remind them to visit the shops during their next trip.



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  • International Fashion Catalog Shoppers
  • International Fashion Catalog Shoppers

    After making an initial purchase from fashion catalogs published by mail order houses that specialize on personal accessories, these people's names got into the mailing list of these mail order houses, most of which are based in North America and Western Europe. For as long as they make one purchase every year, their names are retained in the active fashion buyers database. Single purchases from the catalogs range from as low as USD 45 to as high as USD 800. Payment modes are 87% by credit card, and 13% by other means. These buyers respond well to offers involving subscriptions to a broad range of literature, as well as to memberships with various customer loyalty programs.



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  • Jockey Club Members
  • Jockey Club Members

    The jockey club generally ranks among the most expensive associations to join. Membership can cost up to several tens of thousands of US dollars. They attract the wealthy lovers of equestrian sports, the avid gamblers on the outcomes of sports events, and last but not the least, the ones who love the prestige of being associated with these clubs, and who have the money to afford it. The members, whose names are in this list, are highly qualified professional businessmen, entrepreneurs, and practitioners. They are among the most influential elites in the society they belong to.



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  • Luxury Car Owners
  • Luxury Car Owners

    In the context of many developing economies, what constitutes a luxury car may not necessarily be the same as in the developed ones, whose automotive industries are recognized around the world. A common car brand which might sell for USD 30,000 in the country that produces it may sell at twice or even thrice in developing countries due to hefty import duties, and thus in itself is a luxury item. The people from developing countries whose names are in this database are those who spend at least USD 70,000 in acquiring a car. As for the people from developed countries whose names are included here, they are those who possess really expensive cars equipped with features found only in top-of-the-line brands.



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  • Luxury Dwellers
  • Luxury Dwellers

    These people currently reside in very up-market districts or in luxury residential buildings. Their names are derived by running various databases such as credit card holders, frequent flyers, magazine subscribers, catalog buyers, etc., against listings of affluent post codes and/or luxury residential units. With their very high disposable income, they are prime prospects for exclusive clubs, luxury travel, designer labels of clothes and accessories, private banking services, real estate, etc. Source: in-house databases run against city listings of affluent post codes and/or luxury residential units (supplied by realtors).



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  • Private Aviation Enthusiasts
  • Private Aviation Enthusiasts

    These people currently reside in very up-market districts or in luxury residential buildings. Their names are derived by running various databases such as credit card holders, frequent flyers, magazine subscribers, catalog buyers, etc., against listings of affluent post codes and/or luxury residential units. With their very high disposable income, they are prime prospects for exclusive clubs, luxury travel, designer labels of clothes and accessories, private banking services, real estate, etc. Source: in-house databases run against city listings of affluent post codes and/or luxury residential units (supplied by realtors).



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  • Private Boat Owners and Sailing Enthusiasts
  • Private Boat Owners and Sailing Enthusiasts

    During their free time, especially long summer holidays, they love to sail in their own private boats. They sail along the coastlines, around islands, and even into the open sea. Most of them own private boats which they take care of and provide with accessories, just like what car owners do with their favorite cars. The bigger boats are comfortable enough as living spaces for several days or even weeks, and are suitable for sailing adventures across the sea. Some of them rent boats for use during a sailing holiday. The majority of these people have lucrative careers; the more senior ones enjoy ample retirement packages and savings.



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  • Up-market Fitness Club Members
  • Up-market Fitness Club Members

    They are mostly business executives and professionals with relatively high disposable income. They can afford to pay the expensive one-time joining fees as well as recurring monthly or annual fees of the classy fitness centers they have chosen to be members of. According to the fitness center managers, about 50% of these members are dedicated to achieving specific fitness objectives; the rest spend a lot of time socializing with other members whom they perceive as peers in terms of social status. The fitness centers included here are usually housed in five-star hotels or in expensive modern office buildings. They offer the latest equipment, personalized trainer services, aerobics sessions, dietary consultations, etc.



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  • Western Art Collectors
  • Western Art Collectors

    These are people who enjoy the diversity of cultures around the world. They are well-traveled individuals whose favorite destinations are the countries of Europe. As they travel, they shop around and bring home paintings, sculptures, furniture, and other articles of fine craftsmanship. A relatively high level of English literacy can be expected of them, as well as some degree of proficiency in the other European languages. They normally leave their business cards with their favorite shops. The shops keep their names in mailing lists that they use from time to time to promote new items available from them.



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  • Wine Connoisseurs
  • Wine Connoisseurs

    These are people known for their discriminating taste for wine. They can discern wine quality through color, smell, and taste. They understand the details printed on wine bottles. Most of these people are favorite targets of wine sellers who send out advance information on wine specials that will be made available. They join tours to the world's wine regions. They get invited to formal wine tastings organized by wine shippers and importers for the benefit of a specific public, such as the press, as well as to social tastings arranged by wine clubs and societies. Also included in this database are people who are professionally involved in the wine business--vineyard farming; wine-making; wine importation, distribution and retailing; food service industry.



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  • Wining and Dining Big Spenders
  • Wining and Dining Big Spenders

    These people are known for their tendency to splurge every time they entertain VIP guests for dinner. As such, they are treated as highly important customers by selected restaurants. They get the best table available, and they get served by the most highly trained among the waiters and waitresses. They are personally greeted by the owners or managers of the restaurants as they walk in. Their names are kept in active mailing lists of selected restaurants, mail them updates on special events happening in the restaurants, such as the presence of live singing entertainers, etc.



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Datacard 08

Esoterics Enthusiasts


  • Chi Concept Believers
  • Chi Concept Believers

    These are people who believe that the harnessing of certain cosmic energy results into certain phenomena, such as good fortune stemming from change in function, mastering over addictions, miracle cures, and many more. They are also people who seek to bridge the gap between the East and the West and bring them into a dynamic whole. They have acquired fascinating insights into Chinese philosophy, mysticism, and culture. They keep their minds enriched with the understanding of the power of Chi by regularly buying new titles released on this subject matter. These people respond well to offers covering newsletters on related topics like longevity, sports, and alternative medicine. They have been targeted by distributors of sports equipment, and the results were fairly satisfactory.



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  • Chinese Horoscope Readers
  • Chinese Horoscope Readers

    Through mail order, they buy items like pocket books, calendars, almanacs, posters, etc., containing horoscope based on the Chinese way of designating the star constellations. These items deal with predictions saying for example, what a person born in the Year of the Monkey can expect this year in the family, social, romantic, financial and professional aspects of his life. These materials are generally written in English and other languages, and are translations of texts originally written by resource persons from Asia on this subject matter. They usually respond well to offers covering newsletters on related topics like longevity, sports, and alternative medicine.



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  • Confucian Teaching Readers
  • Confucian Teaching Readers

    Confucianism, one of the main religions of Asia, is also a way of life that attracts people living beyond the borders of China, where it all began centuries ago. This database is composed of people who avidly read books on Confucianism, from down-to-earth explanations of its teachings, to the sophisticated Confucian classics. They continuously enrich their knowledge on this subject by regularly buying and collecting books and other printed items on Confucianism. This list is not only made up of Confucians, but also of those affiliated with other religions who are interested in the Confucian way of life. They are not just Chinese and other Asians only; they are also people of other races.



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  • Crystal Healing Power Believers
  • Crystal Healing Power Believers

    Crystals have long been known for their curative power. They are used in preparing tinctures. They are worn as amulets for their protective characteristics. They enhance the energy fields of the body as they emit uniform vibrations. Such are the beliefs of the people in this database. They are regular customers of specialty shops that sell various kinds of crystals as well as literature on the subject of crystal healing. They volunteer their names to be in the mailing list so that they can receive information on new items that are available from specialty shops. These people respond well to offers covering newsletters on related topics like longevity, sports, and alternative medicine. They have been targeted by distributors of sports equipment, and the results were fairly satisfactory.



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  • Dream Interpretation Readers
  • Dream Interpretation Readers

    They strongly believe that dreams convey messages or warnings that pertain to one's situations in real life. They seek to understand these messages or warnings by reading books that explain the significance of almost everything in their dreams---objects, persons, places, events, etc., which are all interpreted in discussed in such books. These dream interpretation books are usually in a dictionary-like format that alphabetically list objects, persons, places, abstract notions, etc. with their corresponding significance in real life. In addition to giving meaning to dreams, these books guide people on how to recall their dreams systematically for the purpose of being able to analyze them later. They also teach readers how to unleash the power of dreams in enhancing certain aspects of their mental capabilities.



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  • Feng Shui Believers
  • Feng Shui Believers

    The application of Feng Shui principles has spread far beyond the boundaries of Asia, particularly its business applications. The businessmen and entrepreneurs in this database believe that the configuration of the office space---its shape, its orientation with reference to the sun, the position of its door and windows, the location of its furniture, etc.---will determine whether or not the business will succeed. Some of them will go to the extent of renovating the office and other business premises just to conform with Feng Shui principles. The names of these people from the mailing list of international publishers and book distributors who carry an extensive collection of books on Feng Shui. Some names come from book shops, mainly in Asia, where these businessmen are based, or where they travel and buy the latest titles on this subject. Some of them are clients of Feng Shui consultants.



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  • Feng Shui Sculpture Collectors
  • Financial Astrology Believers
  • Financial Astrology Believers

    These individuals use astrology to make good investment and trading decisions. They believe that there is a relationship between the position of the planets and the stars, and the events on earth, in particular the movement of stock prices, currency rates, and commodity prices. They integrate their understanding of this relationship with conventional analysis in making predictions regarding market psychology and geopolitical events that affect the financial markets. They continue to broaden their knowledge on financial astrology by regularly purchasing books on this topic. Based on previous usage of this database, these people are responsive to offers like personal investment plans, insurance, personal finance literature, and economic newsletters.



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  • Fortune-Teller Believing Businessmen
  • Fortune-Teller Believing Businessmen

    In addition to the normal considerations that businessmen take when evaluating alternative courses of action, these business decision-makers would go to fortune-tellers, listen to what they say, and then make a final decision. The extent to which the fortune teller's words influence the decision varies from case to case. Typical situations where the fortune teller may be consulted are: whether or not to start drilling a site believed to be seating on top of an oil deposit; whether or not to launch a new product; whether or not to buy shares of a listed company; whether or not to keep high balances in a particular currency, etc.



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  • Prophecy Literature Buyers
  • Prophecy Literature Buyers

    These readers are particularly interested in topics that predict the fate of the universe, the world, mankind, countries, personalities, and many others. They read books that interpret the prophesies of Nostradamus, and other prophets who claim "to have seen the future". They are keen to know what these people say about calamities, both natural and man-made. They are also interested in knowing whether humanity will survive or perish amidst all of these developments. They are curious about how all of these will affect their own countries, and ultimately themselves as well as well-known people in the various walks of life, such as politicians, sports and movie celebrities, etc.



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  • Zen Concept Believers
  • Zen Concept Believers

    Through the reading materials they regularly buy these managers manifest their belief in the concept of Zen, and they may be even practicing it. Based on Zen, those who come to terms with life in a meaningful way, stand a chance of becoming better managers. Becoming better managers becomes a byproduct of a practice aimed at reaching the source of a pressing need: the need to be whole and significant. The solutions to managerial problems, as these people believe, are inextricably connected to the solution of personal problems. The books on Zen that these people buy combine Eastern and Western thought and provide managers with a blueprint for better understanding, improved decision-making, and increased awareness of society as a whole.



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  • Zodiac Literature Buyers
  • Zodiac Literature Buyers

    These people turn to horoscope books with the belief that they will be in a better position to take control of their own destiny, or even make their dreams come true. They regularly purchase the updated editions of horoscope books written by their favorite authors, and have volunteered their names to be included in the book sellers' mailing list, so that they can receive information on the new editions of books of their favorite horoscope writers. Based on feedbacks from previous users, these people are responsive to promotions involving lucky draw as well as promises of instant financial gain. They also respond well to promotions selling books on esoteric and mystical topics, religions, prophesies, etc.



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Datacard 09

Ready Buyers


  • Culinary Arts Enthusiasts
  • Culinary Arts Enthusiasts

    They manifest their interest in the culinary arts in one or more of the following ways: 1. They keep abreast of the latest in culinary arts through purchase of cookery books, subscription to magazines on food and beverages, regular viewing of television programs on cooking, etc. 2. They have written books on the various forms of cuisine. 3. They join organizations whose aim is to foster and encourage the art of cooking and the preparation and serving of superior food. 4. They engage in the culinary arts as a matter of profession---as chefs, hotel food and beverage managers, restaurateurs, etc. 5. They have opened businesses related to the fine dining services industry, such as gourmet shops, etc. This database gives best results for offers like: frequent flyer program, book club membership, holiday package tour and hotel frequent stay program.



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  • Direct Marketing Promotion Responders
  • Direct Marketing Promotion Responders

    These are buyers of products and services promoted by mail, fax, phone, and e-mail. The offers responded to by the individuals in this database include reading materials such as books, magazines, and newspapers; information technology products like softwares and hardware accessories; seats at cultural and athletic events; miscellaneous items like health and beauty products, fashion accessories, conferences, seminars or workshops, as well as household items, and even office equipment; various services such as personal financial advisory, holiday package arrangements, etc.



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  • Gourmet Food Shop Patrons
  • Gourmet Food Shop Patrons

    These people love to entertain their dinner guests with style. Thus, they need to get their hands on genuine ingredients needed to plan exotic dinner parties and banquets, such as rare extra virgin olive oil, a fine balsamic vinegar assortment or a traditional Maina panettone from Italy. They cannot find these in ordinary supermarkets and groceries. They go to gourmet food shops (which keep the records of their regular clients in a mailing. Most of them are plain culinary enthusiasts who enjoy serving quality gourmet food at home. Some of them are chefs and restaurateurs by profession.



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  • Multiple Credit Card Holders
  • Multiple Credit Card Holders

    They have relatively high disposable income and are of extremely good credit standing, that they have managed to get at least three major international credit cards. The entries into this database do not come from credit card companies, which normally do not openly release their card membership database. The names in this database come from mail order fulfillment houses who receive responses to promotions that offer books, subscriptions, club memberships, fashion items, seminar registration, etc., and whose order processing systems keep track of the modes of payment used by the responders. As soon as each responder's purchase history shows that he or she has used at least three different cards during the last 18 months, his or her name gets into this database.



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  • Music CDs and Musical Instruments Buyers
  • On-Board-Flight Shoppers
  • On-Board-Flight Shoppers

    These are buyers of products offered by in-flight duty free catalogs. These products may be clothes, jewelry, bags, wallets, perfume, after-shave lotion, music CDs, telecom gadgets, books, beverages, toys, etc., which may not necessarily be carried on board, but may be ordered for delivery later, using the contact details that these buyers supply on the order forms. The prices range from USD 10 to USD 300.



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  • Shopping Mall Heavy Spenders
  • Shopping Mall Heavy Spenders

    These shoppers have been issued charge cards by selected chains of department stores. Through these cards, their purchase transactions are monitored by the department stores' information system. The cards function like credit cards, except that they are valid only at the outlets of the issuing department store chains. The billing system not only produces the monthly statement summarizing the amount that needs to be settled by the card holders, but also provides the store a report that highlights the card holders' spending pattern, including amount spent on the various product categories that the stores carry. Analyses of such reports show that these buyers spend at least USD 2000 per month on clothes and other personal accessories, household items, collectibles, etc.



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  • Television Shopping Program Buyers
  • Television Shopping Program Buyers

    These are people who made at least one purchase within the last 18 months from television shopping programs aired during various times slots. Some of them seem to be hooked on this kind of shopping that they make it a point to be up very early to catch the programs broadcast at times way before the day breaks, or to stay up late to watch programs aired past midnight. The ads always provide phone numbers which the buyers call to place an order. The buyers' names, and contact details, and in some cases, some demographic information, are stored into a database together with details about the product being ordered.



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Datacard 10

Financial
Security Schemers


  • Bargain Property Hunters
  • Bargain Property Hunters

    These real estate buyers are constantly on the lookout for overseas markets where real estate prices are depressed. They take advantage of the situation by investing in properties that have good prospects for price appreciation when the market rebounds. A good example was when a financial crisis hit Asia in 1997 while many construction projects were well underway. When such projects reached completion, real estate prices in the region were at an all time low because foreign companies and expatriates, who were expected to move in, postponed their plans. Many of those investors who rushed to make purchases are now enjoying their profits.



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  • Contrarian Investors
  • Contrarian Investors

    These investors, who comprise a segment of the current database of investment brokers, have one peculiar thing in common: They go for investment options which most other investors are unlikely to go for at any particular point in time. For example, when everyone else believes that now is the right time to unload certain stocks, funds, bonds, etc., from his portfolio, these people will do exactly the opposite. They believe that the prevailing market sentiment will, indeed, actually cause a reversal of trends, and that they, who invest in the opposite direction (hence the term "contrarian") will be the first ones to benefit from the trend reversal. Their names initially came from a pool of investor prospects. They were sent a questionnaire designed to gauge their preferences, and those with contrarian tendencies were identified.



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  • Corporate Forex Exposure Managers
  • Corporate Forex Exposure Managers

    These investors, who comprise a segment of the current database of investment brokers, have one peculiar thing in common: They go for investment options which most other investors are unlikely to go for at any particular point in time. For example, when everyone else believes that now is the right time to unload certain stocks, funds, bonds, etc., from his portfolio, these people will do exactly the opposite. They believe that the prevailing market sentiment will, indeed, actually cause a reversal of trends, and that they, who invest in the opposite direction (hence the term "contrarian") will be the first ones to benefit from the trend reversal. Their names initially came from a pool of investor prospects. They were sent a questionnaire designed to gauge their preferences, and those with contrarian tendencies were identified.



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  • Emerging Market Prospects Optimists
  • Emerging Market Prospects Optimists

    These are financial executives whose main responsibility is to manage the company’s foreign exchange exposures such that: 1. the composition of the company’s portfolio of foreign currencies is optimized vis-à-vis gains on the position on some currencies, and risks of losing on some currencies; 2. there is maneuverability in situations where the local monetary authority or authorities of the countries their company does business with put measures in place that make foreign exchange transactions cumbersome.



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  • Financial Indices Close Watchers
  • Financial Indices Close Watchers

    These readers closely watch tables and graphs contained in papers that are quite financially sophisticated. They closely watch indicators like long-term interest rates, inflation rates, price indices, rates of return on investment, stock price indices, bond yields, foreign exchange rates, and economic indicators for the world's biggest economies. Their names come from surveys regularly conducted on the subscribers of selected international finance and economics weeklies, quarterlies, and journals. The aim of such surveys is to gauge the interest of readers in the various sections of the publications. They respond well to offers involving conferences, training materials, higher education programs, financial advisory services, insurance, club memberships, and holiday packages.



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  • Foreign Exchange Simulation Software Buyers
  • Foreign Exchange Simulation Software Buyers

    Through a software that simulates currency trading, they would like to learn how the forex market works in order to optimize the returns, vis-a-vis the risks, of their portfolio of personal accounts held in foreign currencies, or of their companies' forex portfolio. The software game revolves around a hypothetical Treasury Department with exposures in different currencies. As the game progresses, news about the global economy and certain countries and industries are flashed constantly. The player reacts by selling his holdings of one or more of the currencies, and so forth. At the end of each trading period, the closing exchange rates are used to compute the overall gains and losses on foreign exchange, which then show how well the player has managed the foreign exchange portfolio.



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  • Foreign-Owned Bank Branch Depositors
  • Foreign-Owned Bank Branch Depositors

    Local financial crises lead to the loss of depositor confidence in the stability of domestic banks. Depositors act quickly by transferring their money to international bank branches within their reach in their cities. They believe that these branches are safe havens for their hard-earned savings. This database is made up of depositors who prefer international bank branches as against local banks. The people in this database are frequently prospected for offshore savings plans, and the like, are regularly promoted.



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  • Free Financial Advisory Newsletter Recipients
  • Free Financial Advisory Newsletter Recipients

    These people replied positively to offers made by investment management companies, investment brokers / dealers, and offshore investment banking firms. The offers were in the form of free copies of financial advisory newsletters intended to give readers updated information on: how to find opportunities in the midst of a financial crisis; how to find companies poised for rapid growth in the next wave of technological advances; how to pick growth stocks at cyclical booms; how to manage exposure in certain regions in order to benefit the most during its recovery phase; how to select the right investment in the world's stable and secure markets.



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  • High Personal Income Tax Payers
  • High Personal Income Tax Payers

    They belong to the uppermost income bracket in their society. They either have lucrative careers, or have invested well in the past to earn very good returns at present and in the future. Their names are made publicly available annually after the filing of income tax returns, as part of their government's effort to increase transparency in the way personal wealth is being accumulated.



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  • Investors
  • Investors

    These are high-net worth individuals who make up the client database of brokers of fund management companies. They started by signing up for a free subscription to a newsletter on investment opportunities in the financial markets worldwide, with special focus on building up a portfolio that promises financial freedom in the future, such as a savings or a retirement plan. Later, they were approached by financial consultants with offers via phone and personal visits until they finally signed up for at least one investment package. Now they all receive updates on the current worth of their investment, as well as financial news intended to make them sign up for more investment packages at some future time. Their names may be released to non-competitive companies only. Only mailing addresses are available in general. Release of phone numbers is subject to prior approval of telemarketing script.



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  • Major Companies Annual Reports Requestors
  • Major Companies Annual Reports Requestors

    These magazine subscribers periodically request copies of annual reports of selected companies for any one of the following reasons: 1. They have shares of these companies in their current investment portfolios; or they are interested in acquiring shares in some publicly listed companies, and they want to assess the investment worthiness of these companies. 2. The businesses of these companies affect their own because these companies are their competitors, suppliers, customers, agents, etc., whose performance is worth knowing. 3. They are planning to change jobs, and they are considering these companies as prospective employers. The request for annual reports come in via a free service offered by magazines to their subscribers.



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  • Multiple Currency Depositors
  • Multiple Currency Depositors

    These people supplied the information that they maintain bank accounts in at least two other currencies aside from the currency of their base country. These foreign-currency denominated accounts are held at banks in their base countries (whenever feasible) or in other countries. The purposes of having accounts in multiple currencies are to profit and to safeguard against risks that result from swings in currency exchange rates. Some of them are expatriates who get paid in the currency of their country of origin.



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  • Mutual Funds Performance Close Watchers
  • Mutual Funds Performance Close Watchers

    These individuals read books, reports, newsletters, and almanacs that report performances of hundreds of mutual funds, and they regularly order the latest editions of these materials as soon as the publishers make the new releases available. They closely watch mutual funds performance because they have personally invested in some of them, and it is in their personal interest to keep a close watch on their periodic ups and downs. They may also be contemplating on shifting to other funds, or diversifying their investment portfolio, thus they monitor the funds that are not currently in their portfolio as well. The publications they acquire to watch the funds closely are released monthly, quarterly, and annually by the leading international financial publications, institutions, and other agencies in the finance sector.



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  • Offshore Bank Depositors
  • Offshore Bank Depositors

    These bank account holders maintain deposits at banks outside the countries where they currently live and/or work. The reasons for keeping their money overseas are: 1. As importers, they constantly need to make payments in the form of hard currency remittances; as exporters, they prefer to keep a portion of their earnings in hard currencies. 2. As expatriates or highly paid local business executives, they prefer to keep a portion of their earnings in places where they consider the banking system to be more secure than that of the country where they are based. 3. As wise investors, they see the opportunity to save on taxes on interest earnings.



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  • Overseas Real Estate Property Buyers
  • Overseas Real Estate Property Buyers

    These wealthy individuals traveled to developed countries where acquisition of real estate properties by a foreign national is relatively unrestricted. They purchased parcels of land, houses, apartment units, etc. While some of them are planning to migrate at a future time, most of them made the acquisition as a form of investment, either in the medium term or in the long term.



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  • Personal Investment Strategy Seminar Attendees
  • Personal Investment Strategy Seminar Attendees

    The technique of recruiting personal investor clients by way of financial newsletter distribution to be followed by phone calls and visits by financial consultants has been used extensively by fund management companies and their brokers and agents, to the extent that this technique may be said to have diminished its pull effect. Consequently, some fund management companies and their brokers decided to team up with seminar companies to recruit investor clients. The interactive and participatory nature of seminars makes them powerful means of convincing their prospects to invest, compared to newsletters that oftentimes never get read by the recipients. The fact that these attendees are willing to pay a certain amount to attend a seminar is an indication that they are indeed interested in investing.



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  • Personal Tax Haven Seekers
  • Personal Tax Haven Seekers

    In their reply to an offer to receive free newsletter on personal financial investment opportunities and strategies, these responders indicated that tax mitigation is one area where they need help as far as their personal finances is concerned. Most of these people are business executives, both locals and expatriates, whose income are in the highest income tax bracket. Aside from that, some expatriates are even subject to double taxation, that is, they ought to pay taxes in the countries where they live, as well as in their home countries. The survey which gathers the names of individuals that go into this database is conducted regularly for the purpose of not just getting subscribers to the newsletters, but also to gather leads for companies that act as personal investment plan brokers for international finance companies.



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  • Stock Market Money-Making Enthusiasts
  • Stock Market Money-Making Enthusiasts

    These are young executives and professionals who earn salaries way above the average level vis-à-vis their peers in their age groups. Earning at least USD 5000 gross per month, and having no major financial obligations (such as mortgages), they have the excess disposable income to venture into the stock market. They are financially sophisticated enough to buy and sell stocks based on their own monitoring of prices, or insights gained from their connections in the banking and financial services industry. Their habit is to start the morning with a quick browse of the daily financial pages. Some of them constantly keep abreast of the developments in the stock prices through web sites that keep track of this information.



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  • Stock Market Simulation Software Buyers
  • Stock Market Simulation Software Buyers

    They are private investors or executives responsible for their company's treasury, or consultants, or investment managers, or just plain stock market enthusiasts. To sharpen decision-making skills in the light of incomplete information or uncertainties inherent to stock movements, they purchase software games that simulate a real-life stock market. In the game, the player starts with a hypothetical amount of money for investment in stocks. He then buys shares of listed companies. As the game progresses, news about global, regional, and national economies are flashed, together with developments in many industries and in the listed companies themselves. Reacting to the news, and making his own forecast, the player sells, buys, or holds on to his shares. When the game ends, the value of his holdings vis-à-vis the value at the start will show the soundness of his decisions.



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Datacard 11

Travellers


  • Business Class Frequent Travelers
  • Business Class Frequent Travelers

    These individuals regularly purchase international round-trip business class tickets every time they travel for the purpose of visiting the regions / countries of their interest. Reasons for travel include visiting head offices, branches, affiliates, clients, suppliers, representatives, distributors, agents, etc., market research or feasibility studies; signing up of contracts; progress check on projects overseas; attending conferences, seminars, workshops or training overseas; visiting or participating at trade fairs and exhibitions; holidays, whether self-financed or paid for by their employers as a performance incentive. They are important clients of agencies who keep in touch with their customers by way of mailing them frequent flyer program newsletters, airline timetables, rate updates, hotel tie-ups, airport press releases, customer satisfaction questionnaires, holiday package offers, etc.



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  • European Rail Travel Lovers
  • European Rail Travel Lovers

    This train pass, is an integral part of Europe-bound holiday-makers' travel arrangement. They visit several countries in one long trip, and enjoy the flexibility of being able to move from city to city, from country to country without having to deal with the restrictions imposed by airlines on changes in routings and timing of travel. To acquire the train pass, or any of its variant forms such as the Swiss rail pass, German rail pass, the Scanrail pass, etc., these people spend an amount ranging from USD 200 to USD 900 depending on seating class (first or second), duration of validity, flexibility of the ticket, and number of countries covered. Their names are in the mailing lists of travel agents that sell these passes, and who regularly mail updates on new fares, train timetables, and freebies or discounts on ferries and buses.



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  • European Ski Holiday Package Buyers
  • European Ski Holiday Package Buyers

    They regularly book holiday packages at ski resorts in Europe. They normally stay for at least a week. The holiday packages that they buy from travel agencies (who maintain their names in a mailing list) cost from USD 3,000 per person for a week-long stay, to even much more than that for longer stays. The people in this database respond well to promotion offers involving sports-related products, fitness club memberships, lifestyle magazines and personal accessories.



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  • Expensive Holiday Goers
  • Expensive Holiday Goers

    Their holidays cost at least USD 5000 per person in fares and accommodation only. Examples of the kinds of holidays they go for are: luxury class cruise halfway around the globe or round-the-world tour with stays at five-star hotels and resorts. Professionally, they either occupy very well paid senior level positions, or own highly successful business enterprises, or are very successful in their own line of work.



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  • Five-Star Hotel Frequent Guests
  • Five-Star Hotel Frequent Guests

    Whenever these individuals travel overseas, they stay in five-star hotels. The purposes of the trips are personal and business-holidays, either self-financed or paid for by their employers as performance incentives; visiting clients, suppliers, agents, representatives, distributors, head offices, branches and affiliates; signing up contracts; attending conferences and trainings; monitoring projects; participating at or visiting international trade fairs or exhibitions; looking for joint ventures; assessing the general investment climate; looking for prospective employers or employees; etc. Their names make up the corporate client database of travel agencies who regularly send out mailers in the form of hotel frequent guest programs information, rate updates, airline timetables, special holiday package offers, customer satisfaction survey questionnaires, etc.



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  • Hotel Privilege Card Holders
  • Hotel Privilege Card Holders

    Well-known hotel chains which have grouped together to launch a joint customer loyalty program own the names of the people in this database. The program consists of an on-going recruitment (via telemarketing and direct mail) of members who are granted a card which entitles them to discounts on room rates and food and beverages, plus some benefits like free nights, priority in reservations, separate check-in counters, etc. Membership to the program is normally renewable yearly. The persons recruited to the program are those supposed to have enough purchasing power to use the services of the hotels covered by the program. The sales agents contracted for membership recruitment normally target high-salaried expatriates and local businessmen and professionals.



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  • International Trade Fair Exhibitors
  • International Trade Fair Exhibitors

    This database is composed of executives and business owners whose companies participate at international trade fairs held around the world. The business enterprises covered here range from SMEs to multinationals, and their lines of business span the whole spectrum of product and service categories. Being in international business, the majority of these individuals named in this database understand English reasonably well, may have working knowledge of other major languages. In fact, in the case of SMEs, the CEOs of the owners themselves make themselves available at the booths to entertain queries from interested parties, whether in English or in the language of the host country.



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  • Travel Agent's Prime Clients
  • Travel Agent's Prime Clients

    This database comprises the mailing lists of selected travel agencies. These lists are made up of individuals who regularly buy air tickets+hotel vouchers+tour vouchers. After the initial purchase, their names were input into customer databases, which the travel agencies use each time they promote offers such as special air fares to certain destinations, special hotel rates, or combinations of both. Approximately 65% of the packages purchased are for holidays. The amount of money involved per transaction can vary over a wide range: from USD 500 for a package made up of a short haul round trip flight+short stay in a hotel+day tours, to USD 6000 for a long haul round trip flight+several short haul flights+several all-meal inclusive excursions.



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  • Tropical Beach Resort Goers
  • Tropical Beach Resort Goers

    At least once a year, these holiday makers visit beach resorts. They remain as loyal customers of the resorts they visit. After a few trips, they become personally known to the owners and staff of the resorts. They are given priority in reservation, special rates, and even upgrades during peak seasons, which are all important in winning customer loyalty. The resorts maintain complete files of contact addresses, phones, and email, and in some cases, notes regarding special treatment expected by each one of these holiday-makers.



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  • Well-Travelled Yuppies
  • Well-Travelled Yuppies

    This list is composed of young people who can be best described by one or more of the following: 1. They hold international positions which require them to visit head offices, branches, affiliates, agents, customers, suppliers, etc., in several locations overseas several times each year. 2. They are well-established free-lance consultants and professionals whose skills have enabled them to find clients for their services overseas. 3. They are well-paid employees who love to visit and see new places, and are lucky enough to have the means to do so.



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Datacard 12

Healthy Living
Aspirants


  • Aerobics Session Attendees
  • Aerobics Session Attendees

    Motivated by the goal to remain fit and stay in shape, or by the desire to get into the right shape and weight, these fitness enthusiasts regularly attend the aerobics classes at the gyms or fitness centers where they are members of. The sessions last from one hour to one and a half hours. The intensity of the training may be low, moderate, or high impact. For the purpose of coming up with this database, physical fitness trainors are asked to identify who among their club members frequently join aerobic classes. This database is frequently used by publishers of magazines on health, fitness and sports; by sponsors or organizers of sports events; by social clubs and associations seeking to expand their membership base; and by tour organizers that specialize in ecotourism.



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  • Alternative Medicine Literature Readers
  • Alternative Medicine Literature Readers

    After some negative or unsatisfactory experience with modern health-care systems, people turn to alternative therapies. As the acceptance of alternative medicine grows in many societies around the world, more and more books about various treatments and therapies have been coming out. Here's a database of people who purchased one or more of such books. These books cover alternative medicine in general, as well as specific subjects like acupuncture, aromatherapy, homeopathy, kinesiology, psychotherapy, reflexology, etc. Apart from publishers who regularly mail to this list to promote new titles, this database is also popular to organizers of seminars on the topics mentioned, and to practitioners in the field who seek to widen their client base.



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  • Aromatherapy Product Buyers
  • Aromatherapy Product Buyers

    The people in this database buy oil mixes for body, skin, and hair care; flasks, jars, and burners for mixing the oils; and books and other instructional materials on aromatherapy. They buy these from specialty stores mostly owned by aroma therapists. The order value ranges from as low as USD 20 up to as high as USD 200. This database has been used repeatedly for offers involving astrology-related products and services, lotteries and sweepstakes, as well as health and grooming products. This database is popular to publishers of books and newsletters on alternative medicine.



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  • Herbal Medicine Users
  • Herbal Medicine Users

    They use herbs to facilitate digestion, improve mood, increase energy, heal wounds, and for several other applications. They find herbs very effective in healing certain ailments, that some of them make sure they have adequate supply of these cures in their home herbal first aid kit. Some of them even grow herbs in their own yards or gardens, and are knowledgeable in making some of the herbal preparations themselves at home. Others prefer to buy in order not to take risks.



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  • Natural Medicine Course Attendees
  • Natural Medicine Course Attendees

    This database is made up of people who attend short courses on topics considered as part of the field of natural medicine. They vary in the degree with which they are involved in this field. Some are practitioners who want to keep abreast of the latest findings of their fellow practitioners. Some are beginners or learners in the field, who need further training. Some are just simply curious. The courses may last for a few days, or for a couple of weeks. The lecturers are individuals who have authored books and reference materials on various subjects of the field (and who take advantage of the seminar event to sell their latest books at the venue).



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  • Stress Management Course Enrollees
  • Stress Management Course Enrollees

    The names in this database are of those persons who signed up for at least one stress management course during the last 18 months. The courses normally last for a day, however longer courses may last for a week. The course tuition costs between USD 100 to as much as USD 700, depending on duration, venue, and popularity of the lecturer and/or course organizer. The entries to this database are regularly supplied by stress management course organizers. Together with the enrollment form, they enclose a mini-survey intended to solicit information on the cause of stress experienced by the attendees.



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  • Weight Loss Program Buyers
  • Weight Loss Program Buyers

    Health centers in many cities try to recruit new members by way of supervised programs that promise loss of excessive body fat, in order to look better and feel better for them. Most of these new members are young to middle-aged office workers and self-employed professionals who work within the immediate vicinity of the fitness centers. The programs are advertised in leading daily newspapers of broad circulation. The advertisements are direct-response in nature, whereby interested people send in their contact details by mail or fax. The fitness centers then contact them to invite them to a free briefing of the program, as well as to try the program for free for a few days.



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Technology
Update Watchers


  • Home Computing Heavy Spenders
  • Home Computing Heavy Spenders

    These computer 'maniacs' spend a fortune in upgrading their computer systems at home. They closely watch the latest hardware and software releases that are relevant to their specific interests, and they go ahead and purchase them from their favorite computer shops. Some of them use the computer extensively at work. Whichever way they are involved with computers in their profession, they are all so much attached to computers that they spend a substantial amount of their time after work, at home, in front of these machines.



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  • Information Technology Conference Attendees
  • Information Technology Conference Attendees

    They closely watch the developments in the field of information technology by attending conferences, workshops, and seminars in this field. The jobs of the people whose names are in the database range from as high as CEOs down to specialists and technicians involved in hardware and software technology. As such, the topics attended by these people cover high-level issues (such as the management implications of information technology, and the design of the company's information system architecture) as well as the very technical issues of hardware and software design. Topics that deal with the Internet, whether for managers or technicians, dominate the list of subjects dealt by these conferences, workshop, and seminar attendees. This database includes people who are either users of IT products and services, as well as providers of IT products and services.



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  • Novelty Gadget Buyers
  • Novelty Gadget Buyers

    These people can be considered as impulse buyers because the objects they purchase are those that are very unlikely to be associated with a pre-meditated purchase. These objects or gadgets are not those whose existence people are normally aware of. These items are strange or unique, and if they happen to attract attention, people buy them---a typical situation of buying on impulse. Examples of these novelty gadgets are: a device that scans a sentence written in one language, and which displays the same sentence in another language; an optical instrument for viewing in pitch-black darkness.



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  • State-of-the-art Gadget Buyers
  • State-of-the-art Gadget Buyers

    They subscribe to catalogs that specialize on telecommunications, information technology, photography, acoustics, and other high-tech areas. They are constantly on the lookout for the latest model of mobile telephones, computer peripherals, digital and video cameras, compact / laser disc players, etc. Their names come from order forms they fill in to confirm their order for such gadgets that are sold in the catalogs they subscribe to, and which they mail to fulfillment houses. Most of them have high disposable income. Based on previous usage, they respond well to offers involving home or office accessories, real estate, and subscriptions to technical publications.



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Instant Wealth Seekers


  • Bingo Session Attendees
  • Bingo Session Attendees

    These bingo enthusiasts purchase not just one, but two, three, or even more seats, in order in order to hold as many bingo play cards as they want. They are the regular targets of organizations that raise funds through bingo sessions. These participants make up about 50% of this database. In addition to these attendees to organized bingo, there are those who are regular clients of bingo establishments in big metropolitan areas. The names of these people make up the rest of the entries to this list. Based on feedbacks from previous users, this database gives best results for offers like: astrology materials, lotteries, holiday packages, pension plans, and luxury personal accessories.



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  • Casino Goers
  • Casino Goers

    They are regular visitors in places like Macau, Las Vegas, Atlantic City, and Monte Carlo. While on holiday in these cities, they try their luck at casinos and other gaming establishments. Most of them are recreational players rather than pros, and are prepared to spend a reasonable amount of money for the entertainment that gambling provides them. A survey aimed at understanding the general preferences of these gamblers is conducted regularly to determine their general gaming preference. Based on feedbacks from previous users, this database gives best results for offers like: astrology materials, lotteries, holiday packages, and luxury personal accessories.



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  • Lucky Draw Winners
  • Lucky Draw Winners

    They won prizes like household accessories, jewelry items, a new car, five-star hotel accommodation, extravagant dinners, holiday packages, cash, and many others through a contest of the following nature: 1. A company launched a new product or service, or stimulated demand for an existing one by giving out coupons each time someone bought the product or used the service. The coupons were entered into a lucky draw. 2. A company created an awareness campaign through a quiz question/s. Responders mailed back their replies, which were entered into a lucky draw. Replies drawn had to be correct answers to win the prizes. 3. A company gathered information from the public in general by mailing questionnaires. There was an incentive for people to reply. The replies were entered into a lucky draw.



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  • On-Line Gamblers
  • On-Line Gamblers

    The names of these people originally came from databases of casino patrons and responders to lottery and sweepstakes mailers. Offers involving access to gambling sites were sent to them, and those who responded positively were entered into this new database. All of these names have available email addresses. However, only the email addresses of those who have not opted out to-date from receiving unsolicited offers are available for release. Only mailing addresses may be released to unsolicited offers.



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  • Sports Events Gamblers
  • Sports Events Gamblers

    They are sports enthusiasts. However, it is not the love for sports per se that makes them watch games or sports events. They watch the events because they gamble on the results. Some of them are "professional" gamblers. They are those who make a living out of gambling. Others gamble in order to supplement their income. Others gamble just for the fun. The entries into this database come from an annual survey mailed out to the subscribers of selected sports magazines.



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Datacard 15

Regional and
Country Files


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