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Book Buyers - IT P O S T A L
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 D a t a b a s e    P r o f i l e
To keep up with the very dynamic field of information technology (IT), these people read about new versions of softwares and operating systems; new features of hardware and peripheral devices; systems analysis and design of an information systems architecture; applications development and programming; IT security; the Internet and e-commerce; and many more. They purchased one of more IT-related books during the last 18 months from direct marketing channels. Some of them are IT executives and specialists. Some are executives, business owners, and professionals in all walks of life.

Sources: book shops, book distributors, mail order book companies.
 U n i v e r s e
BtB 62% BtC 38%
W O R L D W I D E 1,854,277
WESTERN EUROPE698,766
EASTERN EUROPE134,382
NORTH AMERICA277,806
CENTRAL AMERICA30,404
CARIBBEAN31,940
SOUTH AMERICA58,753
 
FAR EAST359,276
SOUTH ASIA35,256
CENTRAL ASIA25,060
MIDDLE EAST64,522
OCEANIA81,446
AFRICA56,666
  Western Europe
503Åland Islands
229Andorra
29,996Austria
524Azores
35,032Belgium
9,133Cyprus
32,155Denmark
488Faroe Islands
30,716Finland
69,565France
71,943Germany
280Gibraltar
27,119Greece
337Guernsey
1,032Iceland
28,557Ireland
294Isle of Man
67,407Italy
344Jersey
553Liechtenstein
8,467Luxembourg
8,773Malta
452Monaco
37,910Netherlands
27,838Norway
35,752Portugal
136San Marino
40,068Spain
34,313Sweden
37,191Switzerland
61,651United Kingdom
8Vatican

  Eastern Europe
193Albania
2,028Belarus
3,737Bosnia-Herzegovina
8,233Bulgaria
5,895Croatia
16,867Czech Republic
6,795Estonia
16,507Hungary
121Kosovo
6,435Latvia
6,615Lithuania
211Macedonia
1,848Moldova
544Montenegro
17,586Poland
7,874Romania
18,485Russia
2,478Serbia
4,996Slovakia
4,636Slovenia
2,298Ukraine

  Northern Africa
4,816Algeria
553Canary Islands
555Ceuta
189Chad
11,291Egypt
136Libya
593Madeira
115Mali
122Mauritania
558Melilla
4,277Morocco
126Niger
131Sudan
1,139Tunisia
11Western Sahara
  North America
114Aleutian Islands
122,803Canada
1,147Greenland
9,133Mexico
223St Pierre et Miquélon
144,386United States

  Central America
1,046Belize
6,255Costa Rica
5,104El Salvador
4,816Guatemala
4,241Honduras
3,953Nicaragua
4,989Panama

  South America
7,622Argentina
2,241Bolivia
16,327Brazil
6,514Chile
5,248Colombia
5,564Ecuador
213Falkland Islands
610French Guyana
674Guyana
1,053Paraguay
6,039Peru
53South Georgia and The South Sandwich Is
689Surinam
1,133Uruguay
4,773Venezuela

  Caribbean
416Anguilla
548Antigua and Barbuda
350Aruba
712Bahamas
689Barbados
254Bermuda
576British Virgin Is
537Cayman Islands
998Cuba
452Dominica
6,039Dominican Republic
466Grenada
1,497Guadeloupe
5,042Haiti
2,255Jamaica
1,474Martinique
109Montserrat
439Netherlands Antilles
5,928Puerto Rico
430St Kitts-Nevis
439St Lucia
380St Vincent and the Grenadines
1,417Trinidad and Tobago
108Turks and Caicos
385US Virgin Islands
  Far East
3,377Brunei
1,019Cambodia
47,694China
243East Timor
845Guam
46,543Hong Kong
22,658Indonesia
29,277Japan
875Laos
2,226Macau
23,521Malaysia
545Mongolia
1,938Myanmar
902Northern Marianas
38,773Philippines
40,788Singapore
24,960South Korea
22,082Taiwan
49,421Thailand
1,579Vietnam

  Oceania
515American Samoa
47,982Australia
106Christmas Island
104Cocos (Keeling) Is
328Cook Islands
2,874Fiji
1,497French Polynesia
755Kiribati
510Marshall Islands
884Micronesia
146Nauru
1,449New Caledonia
14,744New Zealand
110Niue
109Norfolk Island
273Palau
4,298Papua New Guinea
51Pitcairn
1,117Samoa
1,259Solomon Islands
108Tokelau
852Tonga
141Tuvalu
1,069Vanuatu
165Wallis and Futuna

  Central Asia
1,938Armenia
2,802Azerbaijan
2,341Georgia
4,931Kazakhstan
2,226Kyrgyzstan
2,456Tajikistan
2,111Turkmenistan
6,255Uzbekistan
  Middle East
4,931Bahrain
2,082Iran
6,831Israel
1,291Jordan
524Kuwait
3,190Lebanon
4,773Oman
895Qatar
16,327Saudi Arabia
848Syria
864Turkey
21,075United Arab Emirates
879Yemen

  South Asia
1,767Bangladesh
62Bhutan
12British Indian Ocean Terr
24,960India
271Maldives
566Nepal
2,212Pakistan
5,392Sri Lanka

  Sub-Saharan Africa
392Angola
221Benin
164Botswana
390Burkina Faso
274Burundi
501Cameroon
98Cape Verde
164Central African Rep
104Comoros
164Congo
1,651Cote d´Ivoire
669Democratic Rep of the Congo
104Djibouti
98Equatorial Guinea
215Eritrea
712Ethiopia
112Gabon
113Gambia
567Ghana
275Guinea
113Guinea-Bissau
615Kenya
164Lesotho
164Liberia
449Madagascar
387Malawi
113Mauritius
92Mayotte
513Mozambique
1,363Namibia
931Nigeria
105Réunion
280Rwanda
93Saõ Tomé and Príncipe
333Senegal
87Seychelles
217Sierra Leone
14,888South Africa
27St Helena
112Swaziland
614Tanzania
215Togo
581Uganda
336Zambia
1,938Zimbabwe

  Rental rates per 1,000 records: USA and Canada data All other countries data
  (USD) (USD)
  Postal records 125 200
  Phones and partial postal 125 200
  Phones and full postal address 250 400
  Fax numbers 125 200
  E-mail address and name* 125 200
  Full data record: Postal+ Phone+Fax 300 450
*+ Transmission Fee $50/M
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